Sharing a product launch on social networks

It's always a pleasure to support OLFACTIVE STUDIO in the launching of their new exclusive and niche fragrances. This time I had to wrap my brain around the evocation of the Northern Lights, those incredible natural phenomena happening during winter time in Scandinavia. I produced several versions in different formats of the above video to share on all the social media. The audience reaction was incredibly positive and triggered many purchases directly on the webstore. I also created a full set of photographies to keep the communication going on the networks and in the press.